People are into Cars

Posted by Shoshana

I think a lot of our site traffic comes from searches for Disney and Cars and Boys. Interesting. I find it remarkable, actually.

See, when the boys were little, we vowed not to get them into Thomas and Friends because of how much a single train costs ($19.99). Our nephew had pretty much every train ever invented, costing his parents a small fortune. We did not want to go down that road. So instead, we indulged them in characters from the Cars movie.

They love Lightning McQueen. He is by far their favorite. But they pretty much love any car that has racing tires and eyes. They don’t even want Hotwheels anymore because the cars don’t have eyes, even though some of those Hotwheels are pretty cool looking. (I am also partial to those cars because I grew up loving them and playing with them as much as my Barbies.)

But I am simply amazed at the marketing capability of Disney/Pixar on this movie. I am sure they have made multiple times more profits from all the paraphernalia that has been created to support this movie. My boys have Cars clothes, backpacks, books, balls and blankets. They, in a way, have been branded.

I know it could be worse. They could be really into Sponge Bob, who is really scary if you sit and pay attention to what is going on. But boys will be boys, and boys love cars.